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Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
- Barari, Mojtaba
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
- Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn
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